UTM Tracker for Formidable Forms

The most used and trusted tracking plugin in WordPress

UTM Grabber Makes Tracking UTMs & Custom Parameters in Formidable Forms a Breeze – Sync to CRM in Minutes!
Formidable Forms’s UTM tracking assists in assessing the value of your site’s contact form by tracing the origin of submissions. This helps you determine which sources of traffic are providing the most submissions, so you can refine your marketing tactics and enhance your website’s performance.
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Trusted by more than 120,000 sites globally

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What are some features in UTM Grabber/Tracker?

ONE-CLICK INTEGRATION

Track ALL of your Formidable Forms with a single click. Easy to add / remove fields in bulk mode.

CACHE? NO PROBLEM!

Server-side caches are known to impact tracking on sites. With, HandL UTM Grabber, it is no more!

TRACK ANYTHING!

Track all the UTMs and other custom parameters. There is no limit on custom parameters you can track

Support

We provide a world-class support. We'll help you set it up incase help needed.

One-stop shop tracking solution

Data Tracking

Data Tracking

Performance is our motto. Just functional code, no non-essential related codes 😊.

EU GDPR Complaint

EU GDPR Complaint

It takes only one click to be GDPR complaint.

Tracking Time

Tracking Time

How long you want to track the parameters? 24 hours, 1 day, 365 days. You name it!

Cross-domain and iframe

Cross-domain and iframe

You know how hard to send UTMs from one domain to another? It is no more.

Domain Level Tracking

Domain Level Tracking

All cookies by default associated with the main domain to maximize the coverage and access.

Custom parameters

Custom parameters

Bring your own parameter to track e.g. gclid, fbclid, ValueTrack etc.

Server & Client Side

Client Side

Tracking is bullet-proof using both server and client side tracking. No more missing data.

Organic Traffic

Organic Traffic

Tracks source and referrer URL from your organic traffic.

GA ClientID

GA ClientID

Tag your leads with respect to their gaclientid to track them in Google Analytics.

First/Last Touch

First/Last Touch

Track all the UTMs by first and last touch values. No setup required.

Cookie Notice by dFactory

Cookie Notice

Compatible with a well known GDPR notice plugin out of the box.

WordPress Support

WordPress Support

Latest WordPress support and compatible with other plugins.

PHP 7.3+ Support

PHP 7.3+ Support

Latest PHP support compatible.

Works with most CRMs

Works with most CRMs

Zoho, SendGrid, ActiveCampaign, MailChimp, GetResponse, ConvertKit, Drop, MailerLite, Salesforce ready.

Automation / Connectors

Automation / Connectors

Send lead data to Zapier or Integromat to integrate with 100s of other tools.
"HandL UTM Grabber is an incredibly versatile tool for tracking. It can integrate with any WordPress form or CRM, making it a valuable asset for any marketer, especially agencies. Don't miss out on this invaluable resource - it's truly a must-have."
Dr. Haktan SUREN
Father of UTM Grabber :)
(aka Dr. UTM)

Our Customer Reviews

Being able to accurately track the marketing investments is one of the most important targets in marketing. HandL UTM Grabber is the arrow that hits that target on the bullseye.
Jay Akin
Founder & CEO - Mushroom Network Inc.
HandL has been a fantastic solution for us to track UTMs across our website including through form submissions...their support is excellent, always quick to respond and willing to help!
Dan Moore
Technology Solutions Manager - Miles4Migrants
Attribution is very difficult. Handl makes it easier. You get a ton of features and options, and it's easy to set up. The moment you see your campaign data make more sense... you know your money was well spent.
@Lawrence
The support is top-tier, the plugin is easy to use, and you can make a direct impact on projects you're working on within 30 mins of using the tool. 10/10 would recommend.
@flkwade
I've struggled with proper utm storage for many years and when I switched to wordpress, I needed to find something that would take the hassle out of capturing, storing and leveraging utm parameters (first and last touch). This plugin is amazing. It covers all of my needs and then some. The team who created it obviously has been around the block, and has an elegant solution for so many things: custom parameter tracking, easy forwarding of parameters on to other links, iframe pass-through, and enhanced FB tracking. And to add to that, I was blown away with how the team responded so quickly to a technical question that was keeping me from my launch. I can't recommend this strongly enough.
@jscottym
Must-have plugin for every digital marketer especially in the IOS 14 era! I'm using this plugin to pass all the data of the campaigns to my CRM. As an affiliate marketer I can easily send conversions to Google Analytics and run A/B tests with Optimize. Nothing of that can't be done without their great customer service that helped me with the setup and added the necessary features. I definitely recommend on this plugin. Thanks a lot!
@oridigitalsite1

Track all of your Formidable Forms in 3-easy steps

End to End How You can track UTMs in Formidable Forms and Sync to your CRM (HubSpot, Zoho, ActiveCampaign)

Great track record for the last 5+ years
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Try HandL UTM Grabber For Free​

Track all the UTM variables (and more) as soon as user hits your website. No more missing conversions and no more headache.

The best
Formidable Forms tracker
in WordPress

Signup now and start tracking your Formidable Forms in minute.

You'll track...

  • all the standard UTMs
  • all the paid traffic
  • gclid, fbclid and Value Track
  • keywords from Google search ads
  • organic traffic
  • direct, social and referral traffic
  • Facebook _fbp and _fbc parameters
  • Google's gaclientid
  • User agent and IP
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Frequently Asked Questions

We have a great track record (no pun intended 😊). We are the group who published the very first UTM plugin for WordPress. We have 10+ experience in tracking and capturing UTM and parameters. Please see our reviews online. You can count one us.

Certainly. If you are not happy (for ANY reason) you can refund within 14 days from the date of first paymentCertainly. If you are not happy (for ANY reason) you can refund within 14 days from the date of first payment

Our plugin is full complaint with GDRP and can be used with Cookie Notice plugin.
You can use the plugin with peace of mind. We never store any PII (personally identifiable information) and plugin never communicates any user related data to our server.
Yes. You can track gclid and fbclid and associate user data with your paid campaigns very easily.
Yes you can append {keyword} ValueTrack parameter to your final URLs and track it within HandL UTM Grabber.
UTMs are stored in COOKIES (client’s browser) as soon as they are available in the URL. So that means even the UTMs are no longer in the query string, your visitors are still being tracked. Eventually, when user is converted (lead gen or sale), UTMs will be captured and associated with the user.

Yes. UTM parameters and other custom variables are always recorded at the highest domain level. For example, if your landing page is on example.com, and users converts on sub.example.com. HandL UTM Grabber will still be able to capture the COOKIES from example.com.

HandL UTM Grabber allows capturing both first touch and last touch UTMs simultaneously. All the original UTMs parameters such as utm_campaign is last touch by default. Simply use first_utm_campaign if you would like to capture the first touch. If a user clicks on the ad and comes to the website and then comes back another day from Google organic, you will be able to capture the first UTM set belong to the ad as well as the last one belong to the organic.

Yes, we are a message away whenever you need. We are happy to help you integrate and get you start collecting the data you need in no time.

Still not sure if this is for you?

Click below and we’ll help you decide!

Let's have a chat!

Try HandL UTM Grabber For Free​

Track all the UTM variables (and more) as soon as user hits your website. No more missing conversions and no more headache.